An initiative of Comercio Partners
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Who we back

Is your business a fit for SOW?

SOW is built around one clear standard, and five sectors where women founders are building the future. Here's exactly who we fund.

The standard

Female-founded and led

This is non-negotiable, and it's what makes SOW different. To be eligible, your business must be both:

  • Female-founded, women hold founding ownership of the business.
  • Female-led, women hold the senior leadership and day-to-day decision-making.

You'll also need to be

  • Operating in one of our five focus sectors (below).
  • A registered business, or able to register before funding.
  • Operating in or serving an African market.
  • Ready to share basic information about your team, traction and plans.

Not sure whether you qualify? The eligibility check gives you an instant read in about ten minutes, with no commitment.

Focus sectors

Five sectors where women are leading

We concentrate our capital where female founders are solving real problems and building durable businesses.

Fintech

Payments, lending, savings, insurance and the infrastructure widening access to financial services.

Wellness

Health, care, nutrition and products that improve quality of life for individuals and communities.

Green

Clean energy, climate solutions, sustainable agriculture and the businesses powering a greener economy.

Ethical Retail

Consumer and retail brands built on responsible sourcing, fair production and conscious consumption.

Social Enterprise

Mission-driven businesses where commercial models deliver measurable social or environmental impact.

Not sure where you fit?

If your business sits at the edge of these sectors, apply anyway, the eligibility check will guide you.

Check eligibility →

Think you're a fit?

Take the 10-minute eligibility check. If you qualify, you can go straight into the full application.